How Lexomat ranks lawyer search results

    Lexomat ranks lawyers in search results purely algorithmically by relevance to your query, not by who paid the most. Organic ranking is driven by six main parameters: text match between query and profile via BM25, semantic similarity via vector embeddings (BGE-M3), the lawyer's geographic proximity to the searched location, specialty match with the legal area at hand, profile completeness, and profile freshness. The paid Profil+ placement is a flat monthly fee with no commission on cases, and it has no influence on this organic ranking — it appears separately above the organic results, is always clearly labelled "Profil+ · Sponsored", and you can hide it at any time. This disclosure of ranking parameters and paid placement is required by Slovak Act No. 108/2024 Coll. on consumer protection and EU Directive 2005/29/EC (UCPD) as amended by 2019/2161/EU (Omnibus); the conditions for lawyers providing legal services are governed by Act No. 586/2003 Coll. on the Bar.

    This page documents how our algorithm orders lawyers in search results, which parameters drive ranking, and where the algorithm ends and paid advertising begins. Disclosure is required by Slovak Act No. 108/2024 Coll. on consumer protection and EU Directive 2005/29/EC (UCPD) as amended by 2019/2161/EU (Omnibus).

    Key takeaways

    • Organic ranking is set by six main, measurable parameters — BM25 match, semantic similarity, locality, specialty match, completeness and freshness — not manual curation.
    • The paid Profil+ placement never affects organic ranking; it appears separately and is always labelled "Profil+ · Sponsored".
    • The duty to disclose these parameters comes from Slovak Act No. 108/2024 Coll. and EU Directive 2005/29/EC (UCPD) as amended by 2019/2161/EU (Omnibus).
    • Lawyers' conduct and advertising are governed by Act No. 586/2003 Coll. on the Bar and the Slovak Bar Council's Code of Conduct.
    • You can hide the Profil+ advertising placements at any time — your choice never changes the organic search results.

    Main ranking parameters

    Organic ranking is determined purely algorithmically by relevance. A Profil+ subscription has NO influence on organic ranking (see the section below).

    • Text match between query and profile
      Keyword match between your query and the lawyer's profile text (specializations, services description, bio). Implemented via PGroonga BM25.
    • Semantic similarity
      Meaning of your query compared to the full profile content via vector embeddings (BGE-M3). Helps find relevant lawyers even without exact keyword match.
    • Geographic proximity
      When your query contains a city or region, lawyers operating in that location are ranked higher.
    • Specialty match
      Whether the lawyer's specializations directly match the legal area you're researching.
    • Profile completeness
      Profiles with required fields filled (contact, practice areas, languages) rank slightly higher. Maximum influence ~4 %; free profiles can reach 100 % completeness.
    • Profile freshness
      Recently-updated profiles rank slightly higher as a signal of an active lawyer.

    Profil+ — paid placement

    Profil+ is a paid advertising service for lawyers who want enhanced visibility in the Lexomat directory. The subscription is a flat monthly fee — Lexomat does NOT charge clients for lawyer matchmaking and does NOT take a commission on engagements.

    When your query has relevant lawyers with an active Profil+ subscription — standalone or bundled with Starter or Pro — up to three labelled advertising placements are shown above the organic results with a clear Profil+ · Sponsored badge. Candidates for these slots are selected from among lawyers with a Profil+ subscription, by your query's location and specialization. The organic results below are ranked purely algorithmically by the parameters above — a Profil+ subscription does not affect their order.

    Consistent with the Slovak Advocacy Act (No. 586/2003 Coll.), the Slovak Bar Council's Code of Conduct (2025 amendment), and EU Directive 2005/29/EC (UCPD).

    Your choice

    You can hide the Profil+ advertising placements above organic results at any time — with the switch below, or the × on any placement.

    Profil+ advertising placement is visible

    Saved in this browser. Organic search results are unaffected.

    Questions or feedback? Write to [email protected].